Google hates your brand name

Google hates your brand name

When choosing a brand name you may have gone through all the standard ways to evaluate it. Is it easy to say, spell, and remember? Is it free from any trademark infringement? Are the social media handles available? Here are 10 more things to avoid when choosing a domain name.

Google Instant Search

But did you test it with Google Instant Search? This is Google’s way of predicting what a user is searching for before they finish typing in the entire word. However it can be very misleading and even driving your customers away from your website!

How is this possible? Well if your brand name is a creative misspelling of a common word, then the auto-suggestion will actually tell people searching for you brand name they are making a mistake and show them search results for the “correct” word instead.

Register Domain Name Misspellings

So how can you fix this? If your name is frequently misspelled and the typo are available to register as domains, then it’s time to register the .com and 301 redirect them to your main website.

If the domain typos are expensive to buy or owned by others then it might be time to think of a rebrand. It all depends on how much traffic your site is missing out on, and how much each customer is worth to your business.

Many business owners have websites are leaking traffic to typo domains and don’t even realize it’s happening. Then when when they do realize, it’s too late and they have to pay outrageous amounts to acquire the domain.

Check your Domain Search Results

So what do you do now? First check your domain name in Google. What websites are coming up in search results next to yours? Look at your Analytics and see if customers are typing in misspellings to reach your site. See if there are any other misspellings you need to consider.

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8 myths about the 8 myths of new gTLD

8 myths about the 8 myths of new gTLD

Why you shouldn’t believe the myths and hype around new domain names.

This post is in response to the article: 8 myths about new domain names

Myth 1: ‘.com’ is key for SEO

It is true that .com does not have a direct impact on Google’s algorithm and it does not favor one over another. However .com is still more popular and trusted so users will click newdomain.com over new.domain more often. Google’s algorithm will see the increased traffic and raise the .com ranking so it does infact have an INDIRECT effect on SEO ranking.

Myth 2: People don’t trust new gTLDs

It’s not that they don’t trust them, they are unfamiliar with them. Most people outside the domain space don’t know they even exist and reach the new gTLD through a link and go about their business. It is very rare for them to properly type it in from word of mouth. Twitch.tv still becomes Twitch.tv.com. Also notice Twitch bought Twitch.com

Myth 3: You can always just change your gTLD

This actually makes a case to buy the .com first and build your site.

Myth 4: .com is dying

Again makes the case for buying .com.

Myth 5: .com is going to dominate forever

Even though .com will become less popular there are so many new gTLD that only a few will become trusted and compete with .com .net and .org

Myth 6: No established brands use new gTLDs

While it is true that established brands like Google, Microsoft, and Barclays are using new gTLD these brands are already established, have massive reach, and in the case of Google are making about 190 million a day. You’re average startup doesn’t have that kind of cash.

Myth 7: .fm refers to radio, .tv refers to TV, and .dj is meant for music

These may be country code domains but they have been cleverly repurposed and branded to refer to radio, tv, etc. This just shows that companies have to be creative to market the new gTLD because the average consumer has no idea what they are.

Myth 8: I may not use a .com now, but I should definitely upgrade when my site’s big enough

No, if you are thinking of buying the .com at all do it ASAP. The price will only go up and if you’re company has massive traffic it will start leaking that traffic to the .com. This happens more often than domaines realize and results in 1,000’s of visits per day to the .com. There are tons of companies that realized they needed the .com and upgraded too late and paid through the nose.

So what do you do then? The key to figuring it out is specific to every company.

Want direct, actionable advice that will save your company time, money, and stay ahead of the competition while avoiding legal issues?

How I took $1 and turned it into $1,000

How I took $1 and turned it into $1,000

This is not a get rich quick scheme, it takes time.
However, I’m going to show you for free everything you need to know to make extra money online with little effort.

So what could I have possibly sold online that allowed me to spend $1 and turn it into $1,000?

Domain Names – you know those names you type in to get to a website. For example the domain name for this website is nameniche.com

Hard to believe, right? Well here’s the rub, there are tons of domain names available and you can still find come up with new names to register everyday, BUT certain types of names are more valuable than others and can be sold for $1,000’s and even $10,000s for very valuable names. That’s all well and good you’re thinking, but how am I supposed to make money with just a name?

The kicker is that if you just start buying any domain name that is available you’ll be wasting money like there’s no tomorrow. Trust me I bought some real lemons. Fortunately I bought enough good names to turn my fortunes around.

I’m not going to sugar coat this, buying domains can be a bit technical. There is a lot to know and it can be overwhelming very easily. That is why I am putting together guides to show you my techniques for finding good domain names, buying low and selling high.

And and if you’re still wondering, yes I really did buy a domain for $1 with a coupon code and sold it 6 months later for $1,000. That’s way better than any return you can get investing in just about anything – stocks, bonds, real estate, etc. The barrier to entry is also extremely low. Who doesn’t have $1 to spare to get their feet wet and try this out?

I can hear it now though I don’t want to go through all that trouble to get a coupon code and then have to figure out a name to buy. That’s too much work!

This is the internet! Where’s are free stuff? You are giving us free stuff right?

Here’s the deal – Sign below for our newsletter and we’ll send you the free guides every month. You’ll also have the chance to enter a giveaway for a free domain name.

So much stuff! Much wow! How do you do it? Yes, yes I know. Pretty cool huh? We will never send you any spam, sell your info, and you can unsubscribe anytime. It’s free though so…

Enough already, here’s the sign up!

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Top 10 Brandable Domain Name Marketplaces

Top 10 Brandable Domain Name Marketplaces

Brandable Domain Name Marketplaces

Over the last few years a trend started to buy and sell brandable domain names. Brandable domain names are names suitable to be used as a companies brand name. These names can contain nouns, verbs, adjectives, keywords or be a made up name entirely. Short, easy to pronounce, and made up domain names have become  in demand because it’s easy for a company to pivot, expand, or completly change their business without having to go through a very costly rebranding. Lots of online marketplaces have been created to fill this demand. Here are some of the most popular.

Want to learn how you can get started buying and selling brandable domain names? Click here to learn more…

Brandbucket

Naming businesses since 2007, BrandBucket is the original marketplace for business names.
brandbucket-the-largest-brandable-business-names-marketplace

Namerific

Browse from hundreds of premium, hand-selected business names & domains for your new company, product, blog & website! Unique ideas for your company name.

company-domain-names-premium-business-names-with-logo-namerific

Brandroot

Brandroot offers a unique selection of .com domain names, each with proven qualities found in successful business names.

brandroot-brand-name-web-domains

Other notable brandable domain name marketplaces:

The best crowdsourced name sites

Crowdsourcing seems to be the way to have anything done these days and it’s no different with brand names. If you’re looking to crowdsource your next business name, check out these sites:

squadhelp.com

Company Naming Competitions Business Name Ideas advertising slogans taglines branding logo design contest

namingforce.com

Business Name Contests Naming Force

namestation.com

Domain Name Generator. Business and Brand Name Ideas Naming Contests

pickydomains.com

PickyDomains Risk Free Naming Service – Naming Domain Names Slogans

Want a detailed step-by-step guide to choosing a domain name?

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What to avoid when choosing a domain name

What to avoid when choosing a domain name

Domain Name Quick Guide

This is a quick guide to avoid choosing the wrong domain name that could hurt your brand or product. For full guide please subscribe to our newsletter at the bottom of the article. It’s quick, simple, and free.

1. Avoid extensions other than a .com domain.

.com is the most common domain name and because of the credibility that comes with it, it has more value than .net, .org, etc. As a business owner you don’t want to take a chance of customers forgetting your domain is lotsofdresses.shop and instead type in the competitors .com name lotsofdresses.com.

2. Avoid domains that can be misspelled.

Most people cannot spell (like me) so make it easy for potential customers to remember it. So avoid domains that:

(a.) create double letters that can be mistyped
(b.) other words when combined
(c.) or sounds similar to another word.

a. midwesttransit.com and midwestransit.com
b. expertsexchange.com  Could be “Experts Exchange” or “Expert Sex Change”. Not good.
c. ipanywhere.com  When spoken aloud it sounds like ipeeanywhere.com. Also not good.

3. Avoid long domains. The shorter the better.

Your domain should be two words or less and not more than 4 syllables

4. Avoid hyphens or any other unusual characters.

Example: your-name.com will lose type in traffic to yourname.com. It is hard for customers to remember or get used to typing in hyphens. It’s unnatural.

5. Avoid “trendy” domain names unless you know what you’re doing.

All these “rules” can be ignored if the domain has commercial value as a brand. Twitter is a completely made up word, but holds value to the company because they made it unique and allows them to be unambiguous and flexible with their services or product. Do you have the resources to do that?

6. Avoid domains that have Singular and Plural versions.

If the name can work as singular and plural try to get both. If the best version is already taken it a judgement call. Is there a competitor already using it? How much would it cost to acquire the other version and if you don’t would it cost you more in the future?

7. Avoid spending too much.

Most domains are already taken and cost to purchase them from marketplaces. If you can think of a name that has never been registered before it’s only $10 each year. This takes a lot of work but if you have more time than money at this point it may be worth it to try and brainstorm your own business domain name.

8. Avoid using numbers instead of words.

Example: 4 instead of “for”, and 2 instead of “to”. If you buy a domain that uses the literal number 4 as in four you should own both versions. It’s best to avoid them.

9. Avoid slang or misspellings.

Unless it is a very popular word and not easily confused with another.

10. Avoid trademarked names, existing business names, and other brands / products.

This is self explanatory. You don’t want to run into any problems down the road and it’s best to avoid them at the beginning.

So now that you know what to avoid, get creative.

There are lots of ways to find the right domain name for your business, product, service, or idea. Sometimes it just takes a little creativity. Reach out to others for help. Remember these are more like general guidelines than rules and there is a lot of room to try something new.

Want a detailed step-by-step guide to choosing a domain name?

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Free Domain Names

Free Domain Names

Free Domain Names???

That’s right. Every month we’re giving away 1 Free Domain Name to 1 luck email newsletter subscriber. No, really. Absolutely free, nothing you need to do but enter the giveaway below.

Win A Free Domain Name

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We hold a new giveaway each month so save this page and check back soon!

Congratulations to this month’s domain name giveaway winner of siteprizes.com

List of the Best Domain Name Registrars

List of the Best Domain Name Registrars

When buying a domain name there are lots of domain registrars to choose from. The following lists some of the best domain registrars and what makes them unique.

Uniregistry.com

This is the first registrar made specifically for domainers. If you buy and sell domain names as a living this is the registrar for you. It makes buying quick and simple with a clean interface and no up-sells. Easily keep track of your other domains just by inserting your whois email and easily import them later. Instantly list them on domainnamesales.com marketplace right from inside your account.

Dynadot.com

Dyandot is simple to use and offers lots of features and full DNS access. It has it’s own backordering service and domain name marketplace so when you win an auction the domain is instantly transfferred into your account. Another must if you buy and sell domain names for a living.

NameCheap.com

Simple and and easy to use for beginners. Excellent customer support and they stand true to their name. You really can register domains for cheap. Lots of coupons regularly and discount prices based on how many names you have in your account.

Godaddy.com

A domain name registrar list wouldn’t be complete without listing godaddy. However this site is only recommended because so many people still use the site so it’s easy to transferrer domains to someone else and everyone know there name. You should really try out a different registrar though, there are tons of options.

More domain name registrar options.

The reason there are no hosting companies listed is that we recommend to never register your domain name with the same company that hosts your website.

  • name.com
  • fabulous.com
  • enom.com
  • hover.com
  • moniker.com
  • networksolutions.com
  • tucows.com
  • domains.google

Do you think there is a domain name registrar missing that should be added to the list? Leave a comment below.

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